Why Most Cafe Coffee is Awful

Just before Xmas, my sister in law shelled out several thousand dollars for a very nice coffee machine for entertaining visitors at her house.

Now I love coffee, so I was interested to see if it would taste as good as the coffee they served up at my local cafes.

So did it live up to the test?

You bet it did.


Hard to believe, isn’t it?

Especially since all she received was a quick bit of training from her cousins who used to run a fish & chip shop.

Now I don’t know about you, but there are a few reasons I choose one cafe over another…

And probably most importantly… COFFEE!

And here’s the funny thing – creating a good coffee doesn’t cost much – in fact, from my understanding it’s well under 50c for the ingredients.

So why on earth wouldn’t you get the best possible coffee on earth… and learn to brew a decent cup? I don’t have an answer to that. But I can only assume that most cafe owners simply aren’t willing to go the extra mile.

Of course, some people will disagree with me. For instance, one woman I had dinner with last year believed everyone has different taste in coffee.

But I disagree.

That’s like saying most people would prefer to own a beat up old 1963 Holden over a brand new Mercedes.

People appreciate quality.

So ask yourself the question – how does this ‘coffee shop metaphor’ apply to your business?

What product or service is everyone else doing a “sub standard” job of offering which if you just improved your quality, would instantly boost your business?

It could be customer service. It could be including music in your waiting room (and perhaps offering refreshments and a decent cup of coffee) if you’re a dentist.

It could be cleaning and detailing your customer’s car with your compliments if you’re a mechanic.

Take the time to think about how you can wow your customers.

Because there really are only two factors to success in business.

1. Knowing how to create profit-pulling advertising which makes the phone ring.
2. ‘Wowing’ your customers once they call your office.

So think about how you can make it happen today.