With the topical Federal endorsement of the recent food labeling bill, that is said to effect in the region of 200,000 outlets and QSR (Quick Serve Outlets) in America, but electronic signage is here to assist bistro owners defeat this issue.
This act was accepted on 23 March 2010 and the gist of it is: all food nutritional information is to be displayed on standard menus for any chain of restaurants with 20 or more stores. Not only will the QSR outlets suffer but it will also have an effect on the food supply company, trains and even air ways. Don’t forget the guy who bought into the franchise for a burger van – everyone will have to comply with this new law.
The law comprises of three portions
1) The calorific value for each menu item has to be declared on all menus, from inside the outlet, take out menu and even on the outlets web menu.
2) The menu must affirm how the menu item can be used in somebody’s every day calorie intake.
3) Supplementary data must be available upon demand
Here are a few of the conditions for displaying the above data.
The font size for the nutritional data must be the matching size and color as the item name and cost listed on the menu and this must be in place by March 2011.
But what most hectic cafe vendor has now to do, is chase their vendors for this information as well as keep running their busy eateries, then when they acquire the data they can add it to their menu. Restaurant owners will have to invest in new equipment to manage portion control and how will any restaurant present this additional information, attractively?
Could this spell the end of the printed menu? As many cafe proprietors see that a static printed menu is not part of their business model for the future. They need something that the content can be changed right away, no wonder eaterie owners are researching digital menu boards as a promising solution.
A digital poster can be set up to update content on a daily basis so all the nutritional information is precise and if any modifications need to be made to the menu, these can be done instantly with negligible effect, as opposed to printed menus; any immediate changes would take a number of days and cost a lot more capital.